The Open Data Interchange will:

1. Enable Data Portability Between Software Solutions

Organisations that implement a Net Promoter program with a software solution that adheres to the Open Data Interchange are able to import and export data between systems, and mix, match, and change software providers on an as-needed basis. This gives organisations greater control over their data and grows the industry as a whole. It should also mean that programs can be implemented in a shorter timescale.

2. Increase Adoption of the Net Promoter System

As transparency increases, public confidence in the Net Promoter industry as a whole will also rise. This will encourage adoption of the Net Promoter System by organisations that are seeking recognised and accepted standards to gathering and measuring customer feedback, as well as importing and exporting data. This initiative has the potential to cement the Net Promoter System as the global cross-industry go-to standard for customer loyalty.

The Open Data Interchange includes a Standard Import/Exchange template 1.0, which spans areas such as Scale, Customer Type, Methodology, Geography, Timing, Response Rates, and Score. A detailed explanation can be found below, along with template downloads.

Please note that the Import/Exchange template is now version 1.0. In order to become a true industry standard, it needs the support and collaboration of Net Promoter industry stakeholders. Future versions of the template will be rolled out with the input of industry stakeholders that wish to be involved.

With the goal of cementing the Net Promoter System as the global gold standard for measuring customer loyalty, there is an open-ended invitation to Net Promoter industry stakeholders to be involved with the development and adoption of the Open Data Interchange – see the bottom of this page for details.